Add Audio to Websites - 5 Important Benefits by A.Basu

 

Streaming Audio used to be an expensive option for webmasters that made their sites stand out from the crowd. However, due to rapid improvements in technology, streaming audio costs have significantly reduced due to increased broadband penetration and improved streaming software efficiency.

Audio has always proved itself to be an effective tool for branding purposes and for increasing sales conversions on merchant websites. Due to the lower cost of hosting streaming audio solutions, virtually any webmaster can afford to install and host their own audio streaming script.

The main benefits for webmasters associated with streaming audio are:

1. Product conversion rates are increased

Through effectively using audio buttons on a website, customer interaction increases and improves the odds of converting an undecided customer into a paying customer. The more engaged a person is when shopping on your site, the better their shopping experience and the more likely they are to buy and to recommend your products to their friends.

2. Newsletter Subscriptions can increase

Most webmasters who build up subscriber lists are fully aware of the importance of building quality opt-in subscribers as this increases the chance of future sales of related products and services. Streaming audio clips can be included throughout website content that remind visitors about the site newsletter and the benefits of subscribing to it.

3. Existing inventory of products can be increased

If you currently sell any digital download products such as reports or e-books, it is possible to increase existing inventory through adding an audio version if appropriate. This can be added alongside existing products as a separate product or added to existing product to increase your competitive advantage over rivals.

4. Audio testimonials can add real value

Traditional written customer testimonials can serve a useful purpose in helping to convince potential visitors to your site into buying products. However, audio testimonials can add even more weight as it gives a voice to those satisfied customers.

5. Bounce rates are reduced

Adding audio to your website can help reduce bounce rates of website traffic. This improves the perception of usefulness in the eyes of search engines and can help gain more trust in your domain and therefore help stabilize your search engine ranking. It can also help improve site visitor experience by guiding visitors to useful sections within your website that may not otherwise be obvious from the basic navigation structure of your site.

Overall, if your website can actively engage visitors for longer periods of time, it will add more trust in your product or service. Implementing streaming audio can therefore indirectly increase sales conversions as visitors are also more likely to recommend your website to their friends.

About the Author

Visit easyaudiotools.com to learn how you can easily add audio to websites with simple and easy to use streaming audio software.

Web Site Promotion by fff

 

7 Essential Steps to Web Site Promotion By Herman Drost

Web Site promotion should be the major part of your web site marketing plan. It's not enough just to design a beautiful web site and put in on the Net. Promoting your web site has to be done constantly if you want to get a continuous stream of traffic to it. If you don't drive traffic to your web site, your online business venture will soon fail. 1. Create a web site marketing plan - if you fail to plan then you default to a plan for failure. When designing your web site, create a plan on how to market it as well. Try to put yourself in your customers shoes when doing this. It's too easy to just view your web site from your own perspective. You need to have a clear vision for your business, goals (short and long term) you wish to achieve and the strategies of how you will accomplish them.

2. Define your target market - many online marketers promote their web site aimlessly in a field which is too large i.e. they may use bulk mailing as one of their promotion strategies. Of course you may get some visitors but the chances are you will not make many sales. Why? You have not narrowed your field of customers and targeted them. If you sold Cadillacs online for instance, you are not randomly going to market to every person on the Net. Your target market may be previous owners of cadillacs, or people who routinely purchase luxury American cars.

Getting targeted customers to your web site, will increase sales, because they will have more interest in your product or service than marketing to a general audience.

3. Use several promotion strategies - don't just stick to one form of promotion because you never know which one will work the best for you. If you use many channels i.e. search engines, email marketing, forums, writing articles etc you have a greater chance of getting more traffic to your web site.

4. Promote continuously - if you want to drive constant traffic to your web site, you must promote it continuously. Web traffic is the lifeblood of your online business. For example, you could constantly optimize your web pages for the search engines, resubmit them if needed, visit discussion forums every day and write an article for online publications every two weeks.

5. Calculate your return on investment (ROI) - this means keeping track of how much money you invested in your marketing plan and what profit you received in return. This will avoid wasting large sums of money thrown aimlessly into advertising. If you calculate it takes 100 visitors to your web site to generate one sale and with each sale you make $10, then you shouldn't spend more than 10 cents to get each targeted visitor and still make a profit. In order to know which aspects of your marketing campaign bring the most visitors, you must be able to monitor visitor activity to your web pages.

6. Analyze your web site traffic - by analyzing your web site traffic, you can determine what marketing strategies are successful. You can then change them as necessary, to boost the sales or services from your site. Your analysis may include what keywords your visitors are using to find your web site, which web pages are the most popular and where your visitors are coming from. These are essential statistics you should know, instead of blindly promoting your web site and hoping for the best.

7. Test, monitor and track your results - to run an effective online marketing campaign, you need to constantly test what works and what doesn't. Tracking the response to an ad may cause you to refine it until it generates a great return on the money you invested. Once your results are satisfactory, you can then roll out your ads on a larger scale and spend greater sums of money. You should also monitor your site in the search engines, so you can optimize your web pages for higher search engine rankings. This will attract more visitors which leads to higher profits.

Web site promotion strategies will differ for everyone, and will depend a lot on your product, web site and your personality. Try everything you can, record the results, and see what works for you.

from http://heliubinhoby.aokhost.com/

About the Author

7 Essential Steps to Web Site Promotion By Herman Drost

Web Site promotion should be the major part of your web site marketing plan. It's not enough just to design a beautiful web site and put in on the Net. Promoting your web site has to be done constantly if you want to get a continuous stream of traffic to it. If you don't drive traffic to your web site, your online business venture will soon fail. 1. Create a web site marketing plan - if y